Kerala HR Shapers

We often hear the line – Learn, Unlearn, Relearn. To an extent we could do that by ourselves but not always, someone needs to guide us how to do it or from where to do it. Human Resources department has been seeing changes with the growth of Technology. It is important that we update ourselves constantly. We have therefore come up with a forum for HR Professionals – Kerala HR Shapers.

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HR Shapers is 4 years old non-profit virtual HR association having Global Presence in London, Toronto, Dubai, Bahrain, Singapore, Sydney, NJ, NYC, Atlanta, Boston, Chicago, Florida, Texas, CA, SF, LA, Mexico, Washington DC, Johannesburg, Manila, Jakarta, KL, HK, Lagos, Qatar, Muscat, Abu Dhabi, Harare, Riyadh, Nairobi, Mauritius, Bangkok, Angola, Melbourne, Switzerland, Tanzania, Shanghai, Basel, Geneva, Shanghai, Adelaide, Beijing, Nepal, Sri Lanka in addition to PAN India Presence in Mumbai, Pune, Delhi, Kolkata, Bangalore, Hyderabad, Chennai, Ahmadabad, Indore, Goa, Bhopal, BBSR, Punjab, Baroda, Nagpur, Goa, Haridwar. We are leading HR Knowledge Community spread out worldwide (5 Regions, 20 countries, 45 locations) to bring the best in Knowledge Sharing, Learning and Networking. HR Shapers has been found by Ashish Gakrey who works with Capgemini as Program Manager HR.

Refer any of your HR Friends / Team Members who would like to be part of HR Shapers. Interested professionals must fill the membership form, on registering you will be added to the whatsapp group as well.

HR Shapers will soon be launching meetups in different parts of Kerala. Happy Learning!



Employer Branding & EVP

Minchington (2005) defines an Employee Value Proposition (EVP) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization. The EVP is an employee-centered approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and the external target audience. An EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention.

Facebook, Instagram, LinkedIn are the best platforms for talent attraction. Some of the greatest brands & start ups been leveraging on social media to promote their work culture, benefits and rewards, career development, relocation services, flexible work, parent friendly policies etc. One good example is the below picture from TEK Careers;

TEK Careers

Simple and effective message through Instagram.

Few brands on Instagram I found inspiring and worth following;

  1. Salesforce Jobs
  2. Marriott Careers
  3. Al Shaya Careers
  4. Hilton Careers
  5. GE Careers
  6. TEK Careers
  7. Yelp Careers
  8. UTS Careers

Now you have an idea on the content to attract the talent. Now it is important to design and analyze what attracts, retains and engages talent in your organization. Use an Infographic to promote within the organization and to the prospective candidates through the social media, newsletters, team meets, career fair and You Tube to ensure the message is out in the market.

Another example by a leading brand Deloitte of their firms Employee Value Proposition:

Some of my initiatives with previous organizations included Team Building Activity, E-Newsletter, Staff Referral Program, Blood Donation Camp, In House Social Media, Health Wellness & Happiness Program, Sports & Events. Corporate Discounts for employees (at Hospitals, Optical’s, Online Shopping sites, Water Park, Foreign Exchange, Gym and others)

Brands yet to explore or haven’t taken EVP and Employer Branding seriously are losing out on the talents to their competitors.

I would recommend you to connect with Katrina M Collier to learn more about talent attraction through social media. Also visit – The Searchologist for more information.


High Five – Appreciation @ Work

Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary. – Margaret Cousins

I love the job of engaging with employees, innovate ways to keep employees happy at work. Recently started an initiate on our in-house social media using a hash tag #aghighfive encouraging employees to appreciate their partners at work for their achievements & ideas that made their day.

a simple thought that made difference at work !!!

Image credit:

Christmas Excitement at Head Office

Fun & Excitement is all around the corner when you hear the Christmas is near. Everyone celebrates Christmas with its true essence & joy.

Al Ghalia begins preparation a month before decorating the whole of office. Celebration comes to a close with a party at the then most award winning restaurant Mezzaluna for the Head Office team members.

Employees even plan their vacation accordingly so they don’t miss the fun. Everyone is excited to play Games, for Gifts, Surprises, Christmas Message, Dance & Music.

Here is our department with a smile & excitement welcoming the new year.


Ramadan Inter Outlet Tournament

Ramadan Inter Outlet Tournament is two month affair for all business units of Al Ghalia Group. Excitement, Energy & Enthusiasm is difficult to be explained in words of employees participating the event.

Employees begin preparation even 4-6 months ahead, getting their teams ready for Volleyball, Cricket, Basketball & Marathon games representing their business units. Company sponsors uniforms and sports kit for over 300 employees, which by God’s Grace has been increasing.

Company’s support to the employees fun and entertainment part is equally given importance as much as their work. Its pride to be part of the groups initiatives to engage and keep employees happy.